Does success have a price?

My family stays off camera: being public was never their choice. And I don't post conflicts. If you complain to your mum about your husband, you forgive him the next day and she might not. Social media works the same way. I also keep reminding people that what they see online is how we choose to show it, not always the whole picture.

Eight years in, I've learned that I can't live in a moment and capture it for others at the same time. So I choose. Some days are work and I plan content for them. Others are just for me. People still see a lot of my life, it's just more curated now.

We met when I was 16 and he was 18, so we grew up together and built our first businesses together. Doing this together was a decision we made as a team. I'm in front of the camera and he's behind it, but that doesn't make either contribution smaller. Osvaldas runs management, marketing, strategy, negotiations and production. Together it's not one plus one, it's more like four or five. Now we're learning to make some space for ourselves too.

I'm fast and impulsive, he's calm and rational and always looks at the bigger picture, and that's where our disagreements come from. Over the years we've learned that a conflict isn't a reason to doubt the relationship. It's a problem to solve, and as a team we can't even start work until it's solved. I've learned to let go of controlling everything and to apologise when I'm wrong. In the evenings we write in a shared journal.

No. I never grew through drama or scandals. People came for the work, the ideas and the content. There are lovely things between us that the audience never sees: our seasonal planning talks (Osvaldas's idea), our goals, our new home. Not everything in a relationship has to become content.

If it's fair, I admit it. Early in the war in Ukraine I encouraged people to donate instead of buying flowers on 8 March. Florists explained that the day keeps their businesses going, and I saw the other side. After the wedding some people said I made too much content. In fact we filmed with a team before the ceremony so I could fully enjoy the day. I don't read forums: other people's opinion of me doesn't have to become my opinion of myself.

I don't think it was envy. Paths part because the pace of life is different. My schedule isn't standard: weekends, nights, travel that is also work. And many of my closest friendships grew out of work. The founder of Aruelle started as a brand partner and is now one of my closest friends.

Years of selling at markets taught me to read people and their intentions quite well, and that helps in work too. My circle of close friends is small. People are in it because it feels good to be together, not for status. Professional contacts don't have to become friends, and that's perfectly fine.

To choose the clients I truly click with, who know what they'll get when they come to me. My quality bar is high. That's a strength, and sometimes a weakness: I'd rather turn a project down than publish something below my standard. I'm learning that not every project has to be my life's work.

Everyone's first videos look cringe a few years later. Things look strange until they work, and then everyone asks how you did it. Doing what others might find odd was never a problem for me. Osvaldas thinks twice, and that's our strength: I start things, he makes sure they get finished.

A lot, both as a creator and as a regular user. Instagram is where I enjoy polished, beautiful content, and TikTok is where I find trends and memes. My screen time is high, but it includes editing, selecting photos and recording voiceovers. When I'm with family, I put the phone away on purpose.

When we started, everyone thought Instagram would last two years. Eight years later the work keeps growing and changing. It has given us real skills in organisation, brand management and marketing, which could lead to our own business, more TV projects, or bigger work where I'm not necessarily the face. What matters most is freedom to choose.

Yes. Every better project raises the bar, and the Lithuanian market is small, so we think about going international. At 28 I also think about home, family and time for myself. Success is a tool to build the life you want, not the goal itself.

I've always worked. From 12 I sold strawberries at the market, later spices, then I ran my own kiosks. I can earn and create elsewhere. What I'd miss is the connection: knowing a video brightened someone's day or inspired them. Not the money, not the career, but the people.